For more than 50 years, providing beer, wine & spirits from our family to yours

About Mutual Wholesale Liquor

About Mutual Wholesale Liquor

Incorporated in 1959, Mutual Wholesale Liquor has been one of Southern California’s leading importers, wholesalers, and distributors of beer, wine, and spirits.

1943

Mickey and Lillian Beckenfeld, Founders of Mutual Wholesale Liquor, emigrate from Hungary to California. Meet. Marry. And open up Mickey’s Liquors at 3rd & Temple St. in Los Angeles.

1959

Mickey buys a company called Mutual Wholesale, which was a home keg delivery company.

Mutual Wholesale Liquor becomes incorporated.

1960

MWL opens up a liquor store on 5th & Central.

1962

Irv Tarnov, who later becomes MWL’s General Sales Manager, walks into the 5th & Central store, and lays his credentials on the line. With nothing but a handshake, a 12-year business relationship begins.

1970

What was once a liquor store on 5th and Central now becomes a Cash & Carry. The same Cash & Carry that is in operation today.

Mutual Wholesale Liquor also opens its corporate office on Alameda & 22nd. This space functions as the distribution and importation arm of the company.

1972

Mutual moves its corporate office to 4510 South Boyle Ave in Vernon, where the company stays until February 2014.

Mutual purchases Royal Himmel’s old bottling plant on 26th and Santa Fe, and begins to  bottle all their private label products for major chain accounts and the general market.

1974

The Beckenfeld’s son-in-law, Harvey Monastirsky, joins the company by starting in sales. Six months later he takes over the Cash & Carry.

1975

Nicole Monastirsky is born. (Hey, if I’m writing this, I’m putting that in!)

1976

Harvey hires Joe Greco part-time to work the Cash & Carry.

Mr. John Wilson becomes the General Manager at Mutual Wholesale Liquor on Boyle Ave.

1984

Harvey leaves his post at the Cash & Carry and heads into the the corporate office on Boyle Ave. where he becomes Vice President, working beside his father-in-law, Mickey.

2007

Lillian Beckenfeld passes away.

2010

Mr. Wilson retires.

Nicole Monastirsky Kiley becomes the Mutual Wholesale’s General Manager and is now working side-by-side with her dad.

2012

Mickey Beckenfeld passes away.

2014

After 43 years, Mutual moves from Vernon to a new building in Commerce.

And they all live happily ever after….